BEHOLD
THE RED CUBE
PUMA heralds new
line of motorsport apparels with Pavilion showcase
and a myriad of Motorsport related activities
Kuala Lumpur, Malaysia (8
March, 2012) – Global SportsLifestyle brand PUMA is all
set to celebrate the run-up to the 2012 Malaysian F1 Grand Prix in style with
an exciting campaign dubbed the Puma Motorsports Red Cube.
Held
at Level 3, Pavilion, Kuala Lumpur from 7 March until 25 March 2012, the PUMA
Motorsport Red Cube is part of a regional initiative to promote the thrilling
new PUMA Motorsport Collection and will be the biggest pop-up store attraction located
at the bustling walkway, with the Red Cube’s built-up dimensions measuring 28ft
(width) x 10ft (height) x 50ft (length).
The
Red Cube will showcase the latest Puma Motorsport collections that are branded
with the stylish new Ferrari Shield emblem, with merchandise ranging from
apparels, footwear, bags, accessories and watches.
"The
PUMA Red Cube is truly a sight and event not to missed. We at Puma are very
excited to be bringing this regional initiative to Pavilion in Kuala Lumpur
this March and will also be running a number of fun and exciting promotions,
contests and events concurrently, including giving visitors the chance to win
race passes for the Malaysian F1 Grand Prix,” said Gabriel Yap, Head of Marketing
for PUMA Malaysia.
Red Cube PUMA Promotions and
Competitions
Visitors
who purchase items worth RM500 and above in the Red Cube will not only receive
a limited edition PUMA umbrella, but will also be in the running to win two
passes to the Malaysian F1 Grand Prix from 23 – 25 March at the Sepang
International Circuit. Customers will also receive a free mystery gift with
every pair Puma motorsport footwear purchased.
PUMA
announced two more events that will be held during the Red Cube campaign, where
participants stand to win PUMA merchandise and cash vouchers.
“PUMA
is excited to be holding the PUMA Motorsport Red Cube Fashion Runway, where we
will be crowning the best Malaysian PUMA Motorsport fashion designer, as well
as the PUMA Motorsport Simulator, which will crown the next top virtual racing
driver,” Yap said.
To
add some glamour into the world of racing, PUMA has organised the PUMA
Motorsport Fashion Runway competition, where teams made up of college students
will compete to design the best possible outfits utilising PUMA products and
adhering to the theme of ‘motorsports’. The finals of the competition will be
held live at the Pavilion Red Cube on March 15, where a panel of judges will
crown the best designers as champions and award them with RM3,000 worth of Puma
cash vouchers.
“This
is going to be an interesting search as we are looking forward to see budding
designers coming up with sassy, fun and or glitzy designs using the Puma
Ferrari collection,” said Yap, who will be among the judges for the finals.
Meanwhile,
the PUMA Motorsport Simulator will see participants, who will receive a RM20
PUMA voucher simply for taking part, competing to set the best lap times during
the qualification stages from 8 – 22 March. The top 10 participants will
qualify for the grand finals on 25th March and stand to win RM 1,500 worth of
PUMA merchandises. More information can be obtained at www.facebook.com/PUMAmalaysia.
PUMA announces MERCEDES GP
PETRONAS and BMW MOTORSPORT partnerships
PUMA further strengthened its presence in the world
of motorsport in 2012 by cementing two new partnerships with top manufacturers
and teams. From 1 January 2012, PUMA became the exclusive licensing partner to
MERCEDES GP PETRONAS for footwear, apparel and accessories in a multi-year
partnership agreement. Under the agreement, PUMA is also an official Team
Partner and will receive prominent branding locations on the MGP W03, the
team’s 2012 race car, and on all race and teamwear products. PUMA will also
provide MERCEDES GP PETRONAS with its latest innovations
of fireproof racewear for the team’s drivers and all technical pit personnel.
In
another landmark agreement, PUMA announced in February a multi-year partnership
with BMW Motorsport. From 1 Feb 2012, the global SportLifestyle brand became the
Official Supplier of team apparels and racewear for all BMW Motorsport racing
operations, including DTM, ALMS and various high-profile long-distance races
such as the 24-hour Nürburgring pursuit.
PUMA will also assume the role of Exclusive Licensed Partner for BMW
Motorsport in the Footwear, Apparel and Accessories product categories.
Head on down to catch the Red
Cube and friends of PUMA
Head
on down to the PUMA Red Cube at the Pavilion any time from now until 25 March
and you could just be lucky enough to catch a host of PUMA celebrity friends,
such as national goalkeeper Khairul Fahmi Che Mat, radio DJ Phat Fabes, race
car driver Fairuz Fauzy, actor Zain Saidin, TV Host Jay Menon and
Musician-cum-actor Dennis Lau, among others.
For more information on the Red Cube, please contact
Ghaz Ramli (ghaz@ink.net.my) or Tim Tham (tim.tham@puma.com).
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ABOUT PUMA
PUMA is one of the world’s leading sports lifestyle
companies that designs and develops footwear, apparel and accessories. It is
committed to working in ways that contribute to the world by supporting
creativity, sustainability and peace, and by staying true to the principles of
being fair, honest, positive and creative in decisions made and actions taken.
PUMA starts in sport and ends in fashion. It’s sport performance and lifestyle
labels include categories such as football, running, motorsports, golf and
sailing. Sport fashion features collaborations with renowned designer labels
such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group
owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in
1948, distributes its products in more than 120 countries, employs more than
9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston,
London and Hong Kong. For more information, please visit http://www.puma.com
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